There has been a debate online for a couple of years on the subject of ending listings and relisting / sell similar to boost them in the eBay best match algorithm. I thought i would do an experiment with our shop this month as we have quite a lot of stale listings. We used to sell 90% toys but in the couple of years since we went full time we have spent more time going to the auction houses and picking up collectibles and ceramics. These kind of items may sell for more money but they can sit around for a long time.
So a few days ago i decided to end 10 items that were reaching the end of their 30 day cycle and use the sell similar link instead of the relist option. I also messed around with the items title and reduced the price by a few pence to see if that made a difference. I have been doing 10 items per day every day since.
It works, we sold some items that had been listed for over a year within a couple of hours. It seems that doing the sell similar technique does boost the item in the search rankings. Looking at my traffic report on the eBay seller hub this morning that our page impression increased by 35% when compared to last months figures.
I would love to know other eBay sellers thoughts on this.
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